Sarah Coates (WOOF&BREW), Sarah Pattern & Kerry Wilson (Doggie Fashions)
July is Independent Retailer Month which is an annual event that highlights the important role of smaller, local, independent retailers. At WOOF&BREW we are very lucky to have a fantastic selection of independent stockists ranging from family owned businesses to larger scale pet and garden stores. We love working with our stockists and here is an example of one such stockist. Introducing ‘Doggie Fashions Ltd’, a wonderful dog friendly business located in the stunning ‘Trentham Estate’ in Stoke-on-Trent.
Tell us about your pet shop
Doggie Fashions Ltd is a unique, independent business selling everything & anything a dog could ever need or wish for! It's an eye-popping, jaw-dropping, tail-wagging store, open 7 days a week.
From our own recipe of handmade ‘doggie bakery treats & doggie ice cream’ right through to a ‘Self Service Dog Wash’ it’s the pawfect place for dogs.
Over the years it has definitely become a well-known ‘Destination Store’ located within a beautiful shopping village at the popular, very dog friendly tourist attraction ‘The Trentham Estate’ in Stoke-on-Trent.
We (Sarah Patten & Kerry Wilson) started the business back in 2002 creating a shop totally dedicated to selling thousands of products ‘just for dogs’.
Originally Doggie Fashions sold from a small shop, on-line & our mail order brochure. However, after relocating to The Trentham Estate we made the decision to purely concentrate on selling from the new retail unit, the decision was a success and we’ve never looked back.
What can dog lovers expect from shopping at Doggie Fashions?
Customers that visit Doggie Fashions can expect a huge range of products to choose from, a friendly, happy atmosphere & a shop where dogs are welcomed.
Customer service is paramount so free fittings are given whenever needed along with general advice. All our staff are very helpful indeed & have excellent product knowledge.
We take photos & videos daily of dogs that visit us & then show them off on Doggie Fashions social media pages, which always goes down well & helps to promote our brand.
With each customer we make every effort to ensure they & their dogs always leave happy.
What do you enjoy about running Doggie Fashions?
We get to meet so many beautiful dogs and get plenty cuddles!
The location of our shop is stunning and every day we feel lucky to be there.
The pet trade is very friendly so visiting trade shows is always something we look forward to when sourcing new product lines.
What do you like about WOOF&BREW and do you have a favourite product?
They are a lovely team at WOOF&BREW, a pleasure to deal with.
Their products are quite different to the norm, have great packaging & are a real talking point with customers.
Our favourite product is the Bottom Sniffer Beer although very closely followed by the Pawsecco.
What do your customers say about WOOF&BREW?
The products always cause a real stir in our shop when customers see the range . . . . in a good way. They love the clever names of the products and the way the packaging imitates the real thing. You can guarantee to hear laughter from the area of the shop where these products are!
For more information please visit their website at
Or find them on Facebook www.facebook.com/doggiefashionstrentham
Do get in touch if you are one of our Independent Stockists and would like to feature on our blog! Email us at firstname.lastname@example.org
If you would like to become a stockist then do also get in touch, we would love to hear from you!